For the launch of Enel Group new logo we worked with TODO creative direction and with the art director Stefano Maccarelli to build an interactive system that would transport the event’s guests into the dynamic ambience of the new logo.
The Endesa headquarters, where the event was held, were furnished with LED totems. We equipped the totems with Microsoft Kinects, providing the system integration that enabled the interaction. The totems displayed autonomously moving cursors, that the guests could engage with and control their motion.
We created the 3D models inspired by the new logo, designed their auto-generative motion and trails animations on Unity. Furthermore we took care of the body detection and interaction with the Kinects.