For the launch of Enel Group new logo we support our partner and client TODO and the art director Stefano Maccarelli, to build an interactive system that would transport the event’s guests into the dynamic ambience of the new logo.
The Endesa headquarters, where the event was held, were furnished with LED totems. The totems, equipped with Microsoft Kinects, displayed autonomously moving cursors, that the guests could engage with and control their motion.
We created the 3D models inspired by the new logo, designed their auto-generative motion and trails animations on Unity. Furthermore we took care of the body detection and interaction with the Kinects.