How can a sculpture on the wall recreate the harmonic and synchronized movements of a wristwatch? That’s the challenge we accomplished by producing the Invicta Watch Kinetic Sculpture, a permanent installation for Invicta Watch Headquarters in Miami. Working side by side with La Cellula Lab, we designed a dynamic sculpture made of shimmering gears and wheels that convey the Firm values and charm the guests who walk through the hall.
To reproduce the subtle movement of wristwatch wheels on such a bigger scale - and getting a smooth result -requires a considerable amount of prototypes and tests.
The selection of durable technical material, the careful choice of color shades and finish along with the nimble motion control was the recipe to achieve our goals.
Giving dynamism to a sculpture otherwise static and without spirit has been the most remarkable result of this project. The “Welcome to the journey” motto over the object blends perfectly with the rotation of the gears and holds the brand philosophy with effective words.