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Interactive Rod Wall
USA
2025
Medical innovation, precision engineering and enhanced interaction: we designed a highly interactive rod wall to highlight the process behind AI-driven drug discovery
This installation is part of a bespoke series we created for an exclusive experience center in the USA — an immersive, high-end environment designed to engage and inspire. Our goal was to blend custom mechanics, digital content and interactive storytelling to showcase AI-driven success stories across the food & beverage, finance, medical research and energy sectors. For a leading biotech company, we designed an interactive rod wall to highlight the process behind their AI-driven drug discovery pipeline and showcase their advancements in a memorable, engaging way. Our source of inspiration? The chemistry lab.
This highly interactive rod wall features a sensor receiver that acts as an activator of wonder and discovery. By engaging with the installation, users get to trigger an entire array of light and colour animations designed to accompany every step of the narrative as they go from molecules to fully developed medicines. More than a simple kinetic display, this bespoke installation evokes the company's innovative spirit and offers an interactive, inspirational experience that allows the exclusive center's visitors to explore and take part in the company's story.
Check out our behind-the-scenes film for the entire series
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