At Innoprom 2019 Tradeshow, within the brilliant pavilion designed by Simmetrico Network for the Russian Copper Company, we produced a brand new dynamic installation to convey the firm's values and arouse visitor's curiosity and engagement.
The purpose of RCC was to endorse its global leadership in the copper production chain and put it in the picture through high-tech installations aimed to stun the audience.
The Dynamic Wall is made of fifteen columns - 3.5 meters tall - counting three 32'' monitors each; every monitor is individually controlled by a stepper motor that makes it slide up and down on a rail by belt transmission.
The 45 monitors wave together in 6 different dances, while synchronized graphical contents, music, and lights enrich the whole experience.
Visitors approaching the pavilion get immediately hit by the wall's smooth motion: they feel invited to enter the space and to enjoy - sharing on social - the harmonic choreographies that our creative team designed.
Wall engineering and choreographies design: Leva
Pavillion Design, Content Experience and Construction: Simmetrico S.r.l.
General Contractor and Surveyor: Illogic S.r.l.
Video contents: Bonsai Ninja
Videos & choreographies integration: Videosoft
Final client: Russian Copper Company